On the closing day of the exhibition - September 11 2016 - we screened William Beaudine's masterwork, Design for Dreaming, a short film produced in 1956 for General Motors.
DESIGN FOR DREAMING (1956)
Video, color, sound, 9' 17"
"Produced to bring the 1956 G.M. Motorama to audiences unable to see it in major cities, this film introduces the new 1956 cars, Frigidaire's "Kitchen of Tomorrow," and the electronic highways of the future. G.M.'s "dream cars" of the 1950s, including the Oldsmobile Golden Rocket and the turbine-powered Pontiac Firebird II, are also displayed. One of the more self-consciously surreal films in our collection, Design for Dreaming often looks like a Hollywood musical. A Fifties-style sleeping beauty is awakened into a dream by a magician dressed in tails who hands her an invitation to the Motorama at New York's Waldorf-Astoria Hotel." (Rick Prelinger)
WILLIAM BEAUDINE (U.S.A.)
William Beaudine (1892 – 1970) was an American film actor and director. He was one of Hollywood's most prolific directors, turning out films in remarkable numbers and in a wide variety of genres. Beaudine was a low-budget specialist, forsaking his artistic ambitions in favor of strictly commercial film fare, and recouping his financial losses through sheer volume of work.